Jasmine Wu, SF Based Researcher
Mixed-methods researcher blending data and empathy to create intentional design.
Creating digital experiences that enlighten the human experience. You can find me at Georgia Tech doing my masters in HCI. Previously in user research @ T-Mobile, edtech and marketing roles.
Selected Work
Past Research
Wireless Plans Page Redesign to Increase Product Visibility
Simplified plan comparison to drive a 4.5% increase in purchase conversion — 5,401 additional plans sold.
Redesigning Navigation Menus to Complement User Mental Models
An information architecture revamp grounded in card sorting and behavioral data, driving a 2.8% increase in cell phone plan sales.
Experimental Design to Test Formats for Better Learning
A mixed-methods study on knowledge visualization formats, showing hybrid structures boost comprehension by 9.8% over linear text.
Toolkit
Research skillsets
Moderated Testing
In my role, I lead evaluative research projects that help design teams iterate and improve their work. I've conducted over 40 moderated sessions, where I ask thoughtful, engaging questions and use strategic probes to dig deeper. Beyond verbal responses, I naturally identify user pain points through nonverbal cues and moments of hesitation, where I find the richest insights.
Unmoderated Testing
From recruiting to drafting test plans, I use unmoderated testing to deliver rapid, actionable design feedback. I've launched over 50 tests, ranging from quick A/B preference tests to in-depth usability studies. It's been one of the most impactful methods in my work due to its quick turnaround and seamless integration into the product development process.
User Interviewing
I've conducted and recruited for over 50 user interviews with external customers, exploring their motivations, behaviors, and frustrations. It's one of my favorite research methods because of the close connection it builds with participants and the depth of insight it offers.
Surveying
In a fast-paced environment, surveys are essential for shaping business direction and strategy. I specialize in crafting neutral, unbiased questions and designing thoughtful survey flows. I've launched and analyzed over 20 surveys, with response rates ranging from 300 to 1,000 participants and completion rates around 30%.
Data Visualization & Storytelling
I turn complex data into clear, digestible insights tailored to each stakeholder's needs. My focus is on curating compelling narratives and translating research findings into visual stories that align with business goals.